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BUSINESS-TO-BUSINESS
Case Studies
Open Solutions Inc.
The challenge was to create a market plan closely aligned with
Open Solutions’ aggressive business goals to acquire new companies
and form new strategic partnerships to support and communicate the
extension of their brand to community financial institutions nationwide.
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Infiltrator Systems, Inc.
In 1998, we conducted a series of focus groups with Infiltrator
Systems’ senior management team, its marketing group, and its sales
force to define
short and long term business and sales goals. The findings were
used to guide the market plan we were retained to create and implement. READ
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StormTech, Inc.
StormTech needed to introduce and market its new technology to
key audiences in its industry – engineers, contractors, installers,
regulators, city and municipal officials, industry trades and the
general media. READ
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