Our Approach

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COMPANY OVERVIEW » Our Approach

Every day our clients present us with new marketing problems to solve.
Though every challenge demands its own unique solution, we follow the same proven, logical approach.

First, we assemble a team with the right strategic and creative skills to meet your needs. Next, we work with you to thoroughly review and refine your marketing communications objectives. Then using the tools of market research, we analyze and understand your market and your customers. The result is creative solutions that are on target, and on time.

We deliver effective results on time and on budget by following our four-step Smart Marketing Process.

1. Situation Analysis – What's happening now?
Define the problem or challenge.
Purpose: Determine internal and external perspectives and attitudes about your products or services.
Tools: Primary and secondary research through informal and formal methods such as surveys, reviewing existing materials, focus groups, interviews, etc.

2. Planning and Programming – What should we do, say or change?
Determines goals, objectives, strategies and tactics based on information gathered and evaluated from the Situation Analysis.
Purpose: Define how to get your internal and external audiences to gain acceptance of your organization's idea(s), attitudes, beliefs and/or sales proposition.
Tools: Advertising, public relations, promotion via campaigns, direct marketing, and online communication.

3. Taking Action and Communicating – How do we do it?
Implement the plan.
Purpose: Achieve the specific objectives for each of the publics/audiences in order to accomplish the overall program goals.
Criteria: Timetable, budget, personnel assignments, outsourcing, etc.

4. Evaluation and Assessent – How are we doing?
Assess the development, implementation, and results of the plan.
Purpose: To make adjustments based upon the evaluation feedback and determine if the program should be continued, stopped or concluded.