NON-PROFITS » Case Studies

Social Marketing
Parents and Communities for Kids (PACK)

Parents and Communities for Kids (PACK) was designed to improve learning outcomes for children, ages 6 to 10, by participating with their parents in fun learning activities and programs outside of school. Eighteen local organizations, including public libraries, museums, parks and other community organization are directly affiliated with PACK. READ MORE >>

Patient Advocacy Program
Harry Gray Cancer Center at Hartford Hospital

To create a comprehensive Patient Guide To Services to help position the Hospital as both patient-focused and a national leader in cancer diagnosis, treatment, and research – ultimately leading to stronger professional relationships with consumers, insurers, and health care practitioners throughout the region. READ MORE >>

A Regional Economic Development Initiative
MetroHartford Millennium Project

To increase awareness and visibility surrounding the MetroHarford Millennium Project’s mission and to create a marketing plan to support its goals. MetroHartford Millennium is a community-based economic development project that engages the city of Hartford and 28 surrounding towns in a regional effort to improve MetroHartford’s competitive position in the global economy. READ MORE >>

Community Relations/Not-For-Profit Organization
Leadership Greater Hartford

Development of a strategic marketing communications plan focused around Leadership Greater Hartford’s 25th Anniversary to position the organization as Greater Hartford’s foremost community leadership training program. READ MORE >>

Integrated Marketing Communication Plan
Connecticut Primary Care Association

Faced with decreasing funding from the Connecticut Legislature and low awareness of the value of community health care centers to the state’s health and economy, the Connecticut Primary Care Association retained First Experience Communications to help them develop and execute a strategic public relations plan. READ MORE >>